Katrina Noelle
About Katrina Noelle
Katrina Noelle serves as the Co-Founder of Scoot Insights and the President of KNow Research, both based in the San Francisco Bay Area. With extensive experience in qualitative market research and a commitment to supporting women in business, she focuses on delivering actionable insights to clients in the retail and financial service sectors.
Work at Scoot Insights
Katrina Noelle has served as Co-Founder of Scoot Insights since its establishment in 2015. Based in the San Francisco Bay Area, she focuses on integrating customer insights with client expertise to support executive teams. Under her leadership, Scoot Insights emphasizes the importance of qualitative research skills to aid decision-makers in making critical business choices. The company aims to provide actionable insights and clear directions, particularly for clients in the retail and financial service sectors.
Role at KNow Research
Katrina Noelle is the President of KNow Research, a qualitative market research consulting firm, a position she has held since 2003. In this role, she emphasizes methodological innovation to deliver quality insights. KNow Research specializes in custom research design, which Katrina has developed since the inception of the company. Her leadership supports a network of expert partners and supplier relationships, empowering talented women in the industry.
Education and Expertise
Katrina Noelle earned a Bachelor of Arts degree in Communications from Northwestern University, where she studied from 1996 to 2000. She furthered her education by completing the Qualitative Market Research Facilitator Training Program at the Burke Institute in 2003, where she obtained a certificate after 11 months of study. This educational background supports her extensive experience in qualitative research and market consulting.
Community Engagement and Support for Women
Katrina Noelle actively participates in various programs aimed at supporting women in business and research. She is involved with initiatives such as WBE Mentor, WIRe, and ICCC. Through these programs, she empowers women by leveraging her team and extensive network of expert partners. Her commitment to fostering talent among women in the industry is a key aspect of her professional focus.
Achievements and Recognition
Katrina Noelle has received the Insights Association Laureate distinction, recognizing her contributions to the field of market research. Her work in qualitative research and her leadership roles at both Scoot Insights and KNow Research highlight her commitment to delivering quality insights and supporting the growth of women in the industry.