Jory Des Jardins
About Jory Des Jardins
Jory Des Jardins has invested over 20 years into launching, building, and scaling disruptive media, digital communities, and emerging tech companies. Today, she serves as an advisor and fractional executive to startups developing and executing go-to-market, growth, and exit strategies. And she is Co-Founder of Optionality, a community of practice for experienced professionals exploring new ways of approaching work and integration with life, purpose, and priorities. Jory pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing a community of thousands of digital influencers and creators. She was the primary evangelist of social influence to agencies and brands and grew strategic partnerships with top advertisers and revenue partners. Later, she scaled the marketing organizations, and the developer, founder, and customer communities for Ethereum venture studio ConsenSys and AWS Startups. As an investor and advisor, Jory is passionate about making capital funding and business building resources available to talented, underrepresented founders. She has advised dozens of startups, developing the strategy, partnerships, tools, positioning and teams necessary to scale marketplaces, digital communities, "democratizing" platforms, and Web3 companies. A former book and magazine editor and blogger, she writes for Optionality, (https://optionalitylife.substack.com/), This Woman’s Work (https://www.linkedin.com/newsletters/this-woman-s-work-6684620255760932864/), which explores tech trends and culture, and PAUSE (https://jory.substack.com/), personal essays on tech, marketing, fairness, and hormones.