Caroline Farley
About Caroline Farley
Caroline Farley is a Senior Manager of Influencer Marketing with extensive experience in managing influencer relationships and marketing campaigns. She has a background in strategic business development and account management, with a Bachelor of Arts in Advertising from Western Kentucky University.
Work at Scribe
Caroline Farley currently serves as the Senior Manager of Influencer Marketing at Scribe, a position she has held since 2023. In this role, she oversees influencer marketing strategies and manages relationships with key influencers to enhance the brand's visibility. Prior to this, she worked as an Influencer Marketing Manager at Scribe from 2022 to 2024, where she developed and executed marketing campaigns aimed at leveraging influencer partnerships.
Education and Expertise
Caroline Farley earned a Bachelor of Arts in Advertising from Western Kentucky University, completing her studies from 2015 to 2019. Her academic background provides a solid foundation for her career in marketing. She possesses expertise in influencer talent management, utilizing platforms such as Aspire to manage complex marketing projects effectively. Additionally, she is skilled in Adobe Creative Suite and video editing, which enhances her ability to produce high-quality marketing content.
Professional Background
Caroline Farley has a diverse professional background in marketing and business development. Before joining Scribe, she worked at Stampli as an Account Executive for SMB and as an Enterprise Sales Development Representative from 2020 to 2022. She also held positions at Eventbrite as a Strategic Business Development Representative and at WKU Imagewest as an Account Executive and Lead Account Executive. Her experience spans various roles that emphasize her capabilities in strategic marketing and account management.
Skills and Tools
Caroline Farley utilizes a variety of CRM systems and project management tools to streamline marketing operations. Her proficiency includes platforms such as AirTable, Hubspot, Salesforce, and Basecamp. These tools support her in managing influencer marketing campaigns and maintaining effective communication with stakeholders. Her advanced skills in video editing further contribute to her marketing strategies, allowing her to create engaging content.