Victoria T.
About Victoria T.
Victoria T. is the Head of User Acquisition at Scribe, where she has developed successful marketing strategies that achieved significant social media impressions. With a strong academic background in Cellular and Molecular Biology, she has held various roles in the biotech and SaaS industries, assisting startups in gaining viral traction on platforms like LinkedIn and TikTok.
Current Role at Scribe
Victoria T. serves as the Head of User Acquisition at Scribe since 2023. In this role, she focuses on developing strategies to enhance user engagement and drive app sign-ups. Her efforts have led to significant achievements, including breaking the single-day sign-up record for an app by generating over 30 million impressions on social media. Prior to this position, she held roles as Head of Influencer Marketing and Community & Social Media Specialist at Scribe.
Educational Background
Victoria T. has an extensive academic background from the University of Toronto. She earned her Doctor of Philosophy (PhD) in Cellular and Molecular Biology from 2017 to 2023. Prior to that, she completed a Master of Science (MS) in Laboratory Medicine and Pathobiology from 2015 to 2017. Additionally, she holds an Honours Bachelor of Science with High Distinction in Neuroscience and Immunology, which she completed from 2011 to 2015.
Professional Experience in Biotech and Startups
Victoria transitioned from academia to the startup biotech world in 2020. She has held various roles in the biotech industry, including Project Manager at BioRender and Community Manager at Obesity Canada. Her experience includes a promotion to Growth Marketing within three months at BioRender, where she also worked as a Scientific Designer and Growth Marketer. She has developed innovative marketing strategies, including a viral influencer marketing approach on TikTok and Twitter.
Leadership and Community Engagement
Victoria has demonstrated leadership in various capacities, including serving as Finance Director and Basic Science & Biomedical Committee Member at Obesity Canada. She has also contributed to the academic community as Head Teaching Assistant at the University of Toronto. In 2022, she founded Social Saturday Squad, focusing on building and scaling initiatives within the SaaS industry.
Achievements in User Acquisition and Marketing
Victoria T. has achieved notable success in user acquisition and marketing strategies. Her work has led to significant increases in user engagement and app sign-ups. She pioneered a repeatable viral influencer marketing approach, which has been instrumental in her roles at various organizations. Her ability to adapt and excel in different marketing roles showcases her expertise in driving growth in competitive environments.