Rachel Johnson
About Rachel Johnson
Rachel Johnson is a Web Content Specialist at Scripps Health with extensive experience in digital marketing and content creation.
Company
Rachel Johnson is currently employed at Scripps Health in the role of Web Content Specialist. Scripps Health is a nonprofit health care system based in San Diego County that focuses on providing high-quality care and advancing medicine through clinical research and education.
Title
Rachel Johnson holds the position of Web Content Specialist at Scripps Health. In her role, she focuses on optimizing web content to improve reach and engagement. Prior to this, she was a Digital Marketing Specialist at the same organization.
Education and Expertise
Rachel Johnson studied at UCSC Silicon Valley Extension, where she earned a Marketing Management Certificate from 2015 to 2019. She also attended the University of California, Merced, and graduated with a BS in Cognitive Science and a BA in Literature and Cultures from 2007 to 2012.
Background
Rachel Johnson has extensive experience in marketing and digital content creation. She has worked for various organizations including Dignity Health, eCapital, UNCLE Credit Union, Nonni's Bistro, KQED, and New America Media. Her roles ranged from marketing specialist to social media consultant and content creator.
Achievements
Rachel Johnson has achieved significant milestones throughout her career. At Scripps Health, she increased clicks from Google search by 25% for an OBGYN program page and achieved 4,500 clicks with an average position of 7.7 for a 'stress rash' content recommendation. She also employed SEO and UX strategies to realize 88% year-over-year growth in lead generation for an organic careline webpage in 2021. Additionally, she managed budget and A/B testing for an award-winning bilingual Facebook campaign for a Diabetes program.