Rochelle F
About Rochelle F
Rochelle F is the Manager of Digital Marketing at Scripps Health, with over 20 years of experience in marketing and media planning.
Current Role at Scripps Health
Rochelle F serves as the Manager of Digital Marketing at Scripps Health. She has been leading the digital marketing efforts since January 2016. In her role, she oversees digital marketing strategies aimed at enhancing the hospital’s online presence and engagement with patients and the community. Rochelle's extensive experience in interactive media planning and digital marketing provides a solid foundation for her leadership in these initiatives.
Past Experience at Initiative
Prior to her current role, Rochelle F worked at Initiative as a Digital Supervisor in the Greater San Diego Area from 2013 to 2015. During her tenure, she managed digital media campaigns, focusing on optimizing performance and ensuring alignment with clients’ strategic goals.
Consultancy Work
In addition to her role at Scripps Health, Rochelle F currently works as an Independent Contractor and Consultant in digital marketing. Her consultancy work involves advising clients on digital strategy, media planning, and execution, leveraging her vast experience to help businesses enhance their digital footprint.
Previous Roles and Experience
Rochelle F boasts over 20 years of experience across various roles in the marketing and media planning industry. Her career includes positions such as Associate Media Director at Piston Agency, Digital Media Supervisor and Interactive Media Planner/Buyer at Geary Interactive, and Interactive Media Planner at Saatchi & Saatchi. These roles have provided her with comprehensive knowledge and expertise in digital media, interactive planning, and buying.
Educational Background
Rochelle F earned a Bachelor of Science (B.S.) in Communications from California State University, Fullerton. Her educational background laid the groundwork for her career in marketing and media planning. This foundation in communications has been integral to her success in developing and managing digital marketing strategies across various organizations.