Dan Hisey
About Dan Hisey
Dan Hisey serves as the Director of Performance Marketing at Scuf Gaming, where he has worked since 2020. With a diverse background in digital marketing, he has held various roles across multiple organizations, primarily in the Greater Chicago Area.
Work at Scuf Gaming
Dan Hisey serves as the Director of Performance Marketing at Scuf Gaming since 2020. In this role, he focuses on measuring the impact of performance marketing channels on daily sales goals. His responsibilities include developing and implementing marketing strategies that leverage data analysis and visualization. His leadership involves managing a team of five marketers, emphasizing mentorship and team development.
Previous Experience in Marketing
Prior to his current position, Dan Hisey held various roles in marketing across several organizations. He worked at Mindshare as Associate Director of Paid Search and later as Director of Paid Search, Partner. His experience also includes roles at Wyzant as SEM Manager and Centro as Senior Search Strategist. His tenure at Kaplan University involved multiple positions, including Evaluator II and COP Process Owner.
Educational Background
Dan Hisey studied at Baldwin Wallace University, where he earned a Bachelor of Arts degree in Economics from 2004 to 2008. His education provided a foundation for his career in marketing, particularly in data analysis and strategy development.
Skills and Expertise
Dan Hisey has expertise in performance marketing, data analysis, and team leadership. He is passionate about storytelling through data and visualization, which he applies to develop effective marketing strategies. His structured approach to testing and rollout plans has contributed to optimizing marketing efforts in his roles.
Career Development and Leadership
Throughout his career, Dan has demonstrated a commitment to mentorship and team development. He has experience leading teams of various sizes, including a larger group of eleven marketers. His focus on developing talent within his teams reflects his dedication to fostering growth in the marketing field.