Gavin Bigelow
About Gavin Bigelow
Gavin Bigelow is a Marketing Performance Analyst at Scuf Gaming, where he has worked since 2020. He has over eight years of experience in the entertainment industry, specializing in esports and new media broadcasting.
Work at Scuf Gaming
Gavin Bigelow has been employed at Scuf Gaming as a Marketing Performance Analyst since 2020. In this role, he has focused on optimizing paid advertising channels, including Google Search and Facebook/Instagram, which has led to increased return on investment (ROI). Prior to this position, he served as a Social Media Producer from 2017 to 2019 and as Brand Strategist & Lead Social Analytics from 2019 to 2020. Throughout his tenure, he utilized scrum management techniques to enhance the efficiency of marketing projects and developed marketing strategies that improved the performance of email campaigns.
Previous Experience at Hi-Rez Studios
Before joining Scuf Gaming, Gavin Bigelow worked at Hi-Rez Studios in various roles. He served as an Associate Producer - Marketing from 2014 to 2016 and as an Account Manager from 2016 to 2017. Additionally, he worked as a Content Producer from 2012 to 2014. His experience at Hi-Rez Studios contributed to his understanding of marketing within the gaming industry, allowing him to develop skills that he later applied at Scuf Gaming.
Education and Expertise
Gavin Bigelow earned a Bachelor of Science (B.S.) degree in Digital Game Design and Development from Champlain College, where he studied from 2008 to 2012. This educational background provided him with a solid foundation in game design and marketing strategies, which he has applied throughout his career in the entertainment industry, particularly in esports and new media broadcasting.
Marketing Strategies and Achievements
In his roles at Scuf Gaming, Gavin Bigelow has developed and implemented marketing strategies that have significantly improved the performance of the company's email campaigns. He has also contributed to the growth of SCUF's social media platforms through innovative influencer-based marketing strategies. His focus on optimizing marketing performance has been a key aspect of his work, showcasing his ability to enhance brand visibility and engagement.
Industry Experience
Gavin Bigelow has over eight years of experience in the entertainment industry, with a specific focus on esports and new media broadcasting. His diverse roles in marketing and production have equipped him with a comprehensive understanding of the industry's dynamics, enabling him to effectively contribute to marketing initiatives and project management within the gaming sector.