Aishika Bhattacharya
About Aishika Bhattacharya
Aishika Bhattacharya is a Global Marketing Business Partner specializing in Data and Analytics, currently working at Searce Inc. She has extensive experience in marketing roles across various companies, focusing on SEO, social media campaigns, and content creation.
Current Role at Searce
Aishika Bhattacharya serves as the Global Marketing Business Partner for Data and Analytics at Searce Inc. since 2023. In this role, she supports both organic and inorganic marketing activities, focusing on optimizing SEO and managing social media campaigns to drive business outcomes. Her responsibilities include developing and executing marketing strategies that promote Data and Analytics practices, enhancing brand visibility, and generating leads.
Previous Experience in Marketing
Before joining Searce, Aishika held several marketing positions. She worked at Quantiphi as a Senior Marketing Specialist from 2021 to 2023, focusing on Data & Analytics, U.S. Public Sector, and Education. Prior to that, she was a Brand Marketing professional at Quantiphi for four months in 2023. Her experience also includes roles at Cognizant as a Projects Associate in Marketing from 2019 to 2021, and at Zycus as a Senior Executive in Marketing from 2018 to 2019.
Educational Background
Aishika Bhattacharya holds a Bachelor of Engineering (B.E.) in Information and Communication Technology from Manipal Institute of Technology, where she studied from 2010 to 2014. She also earned a Master of Business Administration (MBA) in Communication Management with a focus on Marketing and Media Analytics from Symbiosis Institute of Media and Communication, Pune, from 2016 to 2018.
Contributions to Marketing Community
Aishika actively contributes to MarketingWeekly.in, where she engages with a community of marketing enthusiasts to discuss various industry topics. She specializes in crafting content for the Data and Analytics domain, including blog posts, whitepapers, and social media content. Additionally, she cultivates relationships with industry analysts to enhance the understanding of company capabilities and market differentiation.
Early Career in Marketing
Aishika began her career in marketing at netCORE Solutions as an Executive Consultant in Email Marketing from 2014 to 2015. She also worked at BookMyShow as a Senior Executive in Email Marketing for five months in 2015. These early roles provided her with foundational experience in marketing strategies and email campaign management.