David Shih
About David Shih
David Shih is an Executive Creative Director with extensive experience in the advertising industry, currently leading creative efforts at Second Nature in Raleigh, North Carolina. He has held senior roles at several prominent agencies and has received multiple awards for his work with major brands such as Samsung and Jeep.
Work at Second Nature
David Shih has been serving as the Executive Creative Director at Second Nature since 2020. In this role, he leads creative initiatives and oversees the development of innovative marketing strategies. His work focuses on integrating creative solutions with business objectives, ensuring that Second Nature's messaging resonates with its target audience. Located in Raleigh, North Carolina, Shih contributes to the company's mission by leveraging his extensive experience in the advertising industry.
Previous Experience in Advertising
Before joining Second Nature, David Shih held several significant positions in the advertising industry. He worked as Vice President and Executive Creative Director at Epsilon from 2014 to 2019. Prior to that, he was an Associate Creative Director at Digitas from 2012 to 2014 and served as Creative Director at Razorfish for one year in 2011. His career also includes a tenure at DDB as Creative Director from 2007 to 2010 and at Bagby & Company from 2005 to 2007. Additionally, he worked at BBDO Detroit as Associate Creative Director, SVP from 1998 to 2004.
Education and Expertise
David Shih earned his Bachelor's degree in Communications from The University of Texas at Austin. His educational background has equipped him with the skills necessary to navigate the complexities of the advertising landscape. Shih specializes in merging strategy and data with human insights to solve business problems, a philosophy that informs his creative direction and leadership.
Achievements in Advertising
David Shih's work has received recognition from prestigious awards in the advertising industry, including the London International Advertising Awards, Cannes, Effies, Communication Arts, Clios, Caddies, and the Kelly Awards. Notably, his digital out of home campaign for the Samsung Galaxy S3 was part of the largest launch in Samsung's history, earning an Effie award and receiving coverage in major publications such as Mashable, Wired, The New York Times, and Contagious.
Notable Brands and Campaigns
Throughout his career, David Shih has worked with several iconic brands, including Samsung, Jeep, Sony, Chrysler, Jim Beam, and Sprint. His experience with these brands has involved developing and executing creative strategies that align with their marketing goals. Shih's ability to blend creativity with strategic insights has contributed to the success of various campaigns across different media platforms.