Sam Clarke
About Sam Clarke
Sam Clarke is the Vice President of Marketing at Second Nature, with extensive experience in digital marketing and customer acquisition across various outdoor technology brands. He has held key marketing roles at companies such as Buildium LLC, Wistia, and Motivis Learning, and is passionate about driving growth for startups.
Work at Second Nature
Sam Clarke serves as the Vice President of Marketing at Second Nature, a position he has held since 2023. In this role, he focuses on developing and implementing marketing strategies that align with the company's goals. His experience in the property management industry informs his approach to marketing initiatives, particularly in enhancing resident experience management.
Previous Marketing Experience
Clarke has a diverse background in marketing, having worked with several outdoor technology brands such as Dockwa.com, Marinas.com, and Campouts.com. His previous roles include Director of Demand Generation at Wistia from 2021 to 2023, and Director of Marketing at Motivis Learning from 2016 to 2017. He also held various positions at Buildium LLC, including Manager of Acquisition Marketing and Inbound Marketing Specialist, contributing to his extensive marketing expertise.
Educational Background
Sam Clarke attended St. Mark's School from 2004 to 2008, where he completed his secondary education. He then pursued higher education at Union College, earning a Bachelor of Arts in Classics from 2008 to 2012. This educational foundation supports his analytical skills and understanding of marketing strategies.
Specialization in Digital Marketing
Clarke specializes in building customer acquisition engines and growth-hacking marketing funnels. His experience includes developing cost-effective digital marketing strategies that drive startup growth. He has likely utilized various digital marketing tools to enhance campaign effectiveness and optimize customer engagement.
Involvement in Property Management Marketing
Clarke has significant experience in marketing strategies for the property management industry. His work includes insights into resident experience management and the development of resident benefits packages. This background positions him as a knowledgeable figure in enhancing marketing efforts within this sector.