Kate Eddy
About Kate Eddy
Kate Eddy is a Digital Media Specialist at The Second City, where she has worked since 2021. She has a background in marketing and content creation, with previous roles at organizations such as Off Center and The Odyssey.
Current Role at The Second City
Kate Eddy serves as a Digital Media Specialist at The Second City, a position she has held since 2021. In this role, she manages digital campaigns and email communications, acting as a project manager. She produces multimedia video assets to support various marketing programs. Additionally, she updates The Second City website with new products and ensures the maintenance of site links. Her responsibilities also include leading all show openings, which encompass press, photoshoots, production shoots, and video shoots.
Previous Experience in Marketing
Before her current role, Kate Eddy worked as a Marketing Coordinator at The Second City from 2017 to 2020. In this capacity, she reported to executives and producers on marketing campaign effectiveness, ticket buying trends, and advertising reach. Following this position, she served as a Content Marketing Manager at Off Center for nine months in 2020-2021. Her earlier roles include working as a Writer for The Odyssey and as Editor in Chief at St. Thomas More High School.
Educational Background
Kate Eddy studied at Louisiana State University, where she earned a Bachelor’s Degree in Advertising from 2012 to 2016. She also attended St. Thomas More, where she developed foundational skills in media and communication. Her education has equipped her with the knowledge necessary for her career in digital media and marketing.
Skills and Responsibilities
In her role at The Second City, Kate Eddy collaborates closely with external PR teams to develop comprehensive press strategies, including critic reviews and online video content. She identifies influencers and PR targets that align with the brand's objectives. Additionally, she coordinates email delivery schedules through Salesforce Marketing Cloud, overseeing production, testing, distribution, and efficacy measurement.
Internship Experience
Kate Eddy gained early experience in marketing through internships. She worked as a Marketing Intern at United Way of Acadiana in 2013 and at 2121 Design in 2014. These roles provided her with practical skills and insights into the marketing field, contributing to her professional development.