Erick Arapi, MBA
About Erick Arapi, MBA
Erick Arapi, MBA, is a Marketing Operations Manager with extensive experience in business intelligence and marketing automation. He has worked for companies like BigID, Varonis, and Secureframe, and holds a Bachelor of Science and an MBA from the University of Hartford.
Work at Secureframe
Erick Arapi serves as the Marketing Operations Manager at Secureframe, a position he has held since 2024. In this role, he focuses on optimizing marketing processes and enhancing operational efficiency within the organization. His responsibilities include utilizing advanced marketing technologies and tools to support lead management and nurturing efforts.
Previous Experience at BigID
Prior to his current role, Erick worked at BigID as the Marketing Operations Manager for GTM Operations from 2021 to 2024. He also held the position of Inside Sales Representative at BigID from 2020 to 2021. During his time there, he contributed to data-driven decision-making processes and utilized tools like 6sense and Influ2 for lead management.
Background in Sales at Varonis
Erick's career includes experience as an Account Executive in the Mid-Market segment at Varonis from 2015 to 2019. This role provided him with insights into sales strategies and customer engagement, further enhancing his expertise in marketing operations.
Education and Expertise
Erick holds a Bachelor of Science in Management and a Master of Business Administration (MBA) with a focus on Finance and Strategy, both from the University of Hartford. His educational background supports his proficiency in business intelligence, reporting, and marketing automation platforms, evidenced by certifications in Hubspot and Salesforce.
Skills and Technologies
Erick possesses a diverse skill set that includes attribution modeling, workflow process development, and data enrichment. He is experienced in implementing and managing various technologies such as Zapier, Drift, and Metadata.io, which enhance marketing operations and efficiency.