Ney Lins
About Ney Lins
Ney Lins serves as the Director of Demand Generation at Security Compass, where he leads a team focused on Account-Based Marketing. He is also a co-founder of PSIU Educação Corporativa and has extensive marketing experience across various roles and regions.
Work at Security Compass
Ney Lins serves as the Director of Demand Generation at Security Compass since 2022. In this role, he leads a demand generation team with a strategic focus on Account-Based Marketing. His efforts aim to drive Annual Recurring Revenue (ARR) growth. He collaborates closely with cross-functional teams, including revenue, customer success, and product marketing, to achieve the company's strategic marketing goals. The position is based in Toronto, Ontario, Canada, and allows for remote work.
Co-Founder of PSIU Educação Corporativa
Ney Lins co-founded PSIU Educação Corporativa in 2010, contributing to the organization for 14 years. The company operates in the Recife Area of Brazil, focusing on corporate education. His role as co-founder involves overseeing various aspects of the business, leveraging his extensive marketing expertise to enhance the company's offerings.
Previous Experience in Marketing Roles
Ney Lins has held several marketing positions prior to his current role. He worked as a Social Media Analyst at dubdub.com for six months in 2016-2017. He then served as Marketing Director of Demand Generation at Nakisa from 2021 to 2022. Additionally, he was Manager of Global Marketing Campaigns at Echoworx from 2019 to 2021, and previously worked as a Marketing Analyst & Campaign Lead at the same company from 2017 to 2019. He also co-founded ROCKET Intercâmbios Profissionais, serving as Head of Marketing from 2015 to 2017.
Education and Expertise
Ney Lins has a diverse educational background in marketing and management. He studied Marketing/Marketing Management at Universidade Anhembi Morumbi, achieving an Associate's degree from 2013 to 2015. He also completed a Postgraduate program in Digital Marketing at IPAM from 2016 to 2019. In 2020, he earned a Foundation degree in Innovative Project Management from The University of Akron. Most recently, he studied Banking, Corporate, Finance, and Securities Law at the University of Toronto - Rotman School of Management, completing a program in Building Financial Acumen for Non-Financial Managers in 2024.
Authorship and Marketing Philosophy
Ney Lins authored a best-selling book in Brazil on social media marketing, which has influenced digital marketing strategies for numerous individuals and companies. He possesses marketing expertise across three continents, showcasing a diverse understanding of global markets and consumer behavior. His marketing philosophy emphasizes understanding people's happiness, behaviors, needs, and motivations to enhance marketing effectiveness.