Rim Aoude
About Rim Aoude
Rim Aoude is a Campaign Manager at Security Compass, specializing in demand generation and marketing strategies. She has extensive experience in various marketing roles across multiple companies and engages in volunteer work as a personal interest.
Work at Security Compass
Rim Aoude has been serving as a Campaign Manager at Security Compass since 2022. In this role, she focuses on developing marketing materials such as white papers, data sheets, product demos, and webinars aimed at technical decision makers. Her responsibilities include managing an experimentation roadmap to optimize marketing performance, which involves A/B testing, audience tests, and spend scaling tests. Rim's expertise in demand generation is evident as she transitions from lead generation strategies to creating demand within the SaaS industry.
Previous Experience in Marketing
Before her current position, Rim Aoude held several marketing roles across various organizations. She worked at Nakisa as Team Lead for Demand Generation from 2021 to 2022, and prior to that, she was the Digital & Lead Generation Manager at Qatar Financial Centre Authority from 2017 to 2019. Her experience also includes an eight-year tenure as Marketing Manager at Qatar Airways from 2008 to 2016, and a two-year role as Marketing Team Member at Matrox from 2019 to 2021. Additionally, she began her career as a Marketing Support Representative at Future Electronics from 2007 to 2008.
Education and Expertise
Rim Aoude earned her Bachelor of Commerce degree with a focus on Marketing and a Minor in Fine Arts, Theatre from Concordia University, studying from 2003 to 2007. Her educational background provides a solid foundation for her marketing career, particularly in demand generation and strategic marketing initiatives. Rim has developed a strong understanding of how to engage business decision makers through the creation of guides and case studies.
Volunteer Work and Personal Interests
In addition to her professional commitments, Rim Aoude engages in volunteer work as a personal interest. She enjoys the challenge of outsmarting her kids, which reflects her playful and strategic mindset. Rim also has a passion for outdoor activities, particularly four-season running in Canada's natural landscapes, showcasing her appreciation for fitness and the outdoors.