Cass Kaska
About Cass Kaska
Cass Kaska is a Customer Success Digital Program Manager with a Bachelor's degree in Psychology from Southern New Hampshire University. With experience in multiple roles focused on customer success, Kaska has implemented strategies to enhance customer engagement and operational efficiency.
Work at SeekOut
Cass Kaska currently holds the position of Customer Success Digital Program Manager at SeekOut, where she has been employed since 2023. In this role, she focuses on enhancing customer success through digital initiatives. She also serves as the Enterprise Customer Success Manager, a position she has held since 2022. Kaska's responsibilities include establishing cross-team collaboration pathways between product, marketing, and customer success teams to improve operational efficiency.
Education and Expertise
Cass Kaska earned her Bachelor's degree in Psychology from Southern New Hampshire University, where she studied from 2012 to 2016. Her educational background provides her with a solid foundation in understanding customer behavior and needs, which she applies in her roles in customer success management.
Background in Customer Success Management
Kaska has extensive experience in customer success management. She previously worked at Roadster as a Dealer Success Manager from 2019 to 2021, where she created three strategic health scores: Renewal Health, Engagement Health, and Adoption Health. Prior to that, she was a Customer Success Manager at Record360 from 2018 to 2019, where she developed a no-usage campaign that successfully engaged users. She also served as an Enterprise Customer Success Manager at Esper from 2021 to 2022.
Achievements in Customer Engagement Strategies
Throughout her career, Cass Kaska has implemented various strategies to enhance customer engagement and success. At Roadster, she built automated usage reporting for customers using ChurnZero, which improved data-driven decision-making. Additionally, she implemented a ChurnZero adoption strategy that included building a tech touch onboarding process and creating content for new onboarding plays.
Knowledge Base Management
In her role, Kaska has managed the internal knowledge base by overseeing Guru card management, updates, and the creation of Customer Success cards. This responsibility ensures that the team has access to up-to-date information and resources, facilitating better customer support and service.