Edward Pedini
About Edward Pedini
Edward Pedini serves as the Head of Customer Advocacy at SeekOut, where he has worked since 2022. He has a strong background in customer success and has held various leadership roles in multiple successful startups.
Work at SeekOut
Edward Pedini has been serving as the Head of Customer Advocacy at SeekOut since 2022. In this role, he focuses on enhancing customer experiences and driving Customer Advocacy programs. Prior to this position, he held multiple roles at SeekOut, including Director of Customer Success and Head of Customer Success. His tenure at SeekOut has allowed him to leverage his expertise in aligning Product and Go-To-Market strategies to improve customer satisfaction.
Background
Edward Pedini has a diverse professional background, having worked in various roles across different companies. He was an early employee or co-founder at multiple successful startups, contributing to their growth and successful exits. His experience spans several regions, including significant roles in Melbourne, Australia, and the Greater Seattle Area. This international exposure has equipped him with a broad perspective on customer needs and market dynamics.
Education and Expertise
Edward possesses a strong background in building and scaling high-performing teams, particularly in HR Tech and B2B SaaS environments. His expertise includes driving Customer Success and Customer Advocacy programs, which are essential for fostering long-term customer relationships. He is known for his specialization in aligning product strategies with market needs to enhance customer experiences.
Previous Work Experience
Before joining SeekOut, Edward held several notable positions. He worked at Freshtel Pty Ltd as Head of Special Projects from 2005 to 2008 and later as Principal Sales Engineer from 2008 to 2009. He also served as Region Director, APAC at Globys Inc from 2016 to 2017. Additionally, he worked as a Technical Recruiter at PRA from 2010 to 2012. These roles contributed to his comprehensive understanding of customer needs and market strategies.