Brian Boisier
About Brian Boisier
Brian Boisier: Head of Marketing Operations & Analytics
Brian Boisier holds the title of Head of Marketing Operations & Analytics. In this role, he has been instrumental in driving significant progress in various marketing campaigns and strategies. His leadership has been marked by a focus on data-driven approaches and the implementation of advanced marketing techniques aimed at optimizing performance and enhancing lead generation.
Brian Boisier's Role in Enhancing Qualified Leads
Brian Boisier's expertise has been pivotal in driving a significant increase in qualified leads through optimizations in paid search campaigns. By leveraging his knowledge in marketing operations, he has successfully improved the efficiency and effectiveness of these campaigns. His strategies have resulted in better targeting and higher conversion rates.
Brian Boisier's Contribution to HR Acuity's Conversion Rates
Brian Boisier played a crucial role in achieving a 171% increase in conversions month-over-month for HR Acuity. His efforts in restructuring and consolidating paid search campaigns were fundamental in reaching this milestone. His application of Smart Bidding and Value Based Bidding strategies has been particularly effective in improving the quality and quantity of demo requests.
Brian Boisier's Expertise in Paid Search Campaigns
Specializing in paid search campaigns, Brian Boisier has demonstrated a strong ability to restructure and consolidate these efforts to boost CPA efficiency and overall account management. His tactical approach includes competitive analysis and ad copy expansion, which have significantly enhanced user engagement and driven more qualified traffic to their platforms.