Dana F.
About Dana F.
Dana F. is a Senior Manager in Consulting for Strategy & Analytics at Seer Interactive, where she has worked since 2022. She has extensive experience in digital marketing, including roles at BHLDN, Razorfish, and Charming Shoppes, and has a strong background in data-driven strategies.
Current Role at Seer Interactive
Dana F. serves as a Senior Manager in Consulting, focusing on Strategy & Analytics at Seer Interactive since 2022. In this role, Dana leverages extensive experience in digital marketing to guide clients in achieving their strategic goals. The position involves analyzing data to inform marketing strategies and optimize performance across various channels.
Previous Experience at Seer Interactive
Prior to the current role, Dana worked at Seer Interactive as a Senior SEO Manager from 2012 to 2022. During this decade-long tenure, Dana developed and implemented effective search engine optimization strategies, contributing to the growth and visibility of client brands. This role involved overseeing SEO campaigns and collaborating with cross-functional teams to enhance online presence.
Professional Background in Digital Marketing
Dana has a robust background in data-driven digital marketing, with experience spanning various roles. Previous positions include Account Manager for Search Engine Optimization at Razorfish from 2006 to 2011, where Dana managed SEO initiatives, and Community and Web Strategist at BHLDN for 9 months in 2011, focusing on community engagement and web strategies.
Educational Background
Dana studied at Northeastern University from 1993 to 1997, earning a degree that laid the foundation for a career in marketing and analytics. This educational background has contributed to a strong understanding of data analysis and consumer insights, essential for success in the digital marketing landscape.
Achievements in Marketing Strategy
Throughout Dana's career, there has been a consistent focus on meeting traffic and engagement goals set by clients or management. Dana has played a significant role in increasing brand awareness across various organizations by creating, deploying, and maintaining search and advertising campaigns, as well as managing content creation and social media initiatives.