Sam Poelstra

Sr. Data Strategy Manager, Analytics & Insights @ Seer Interactive

About Sam Poelstra

Sam Poelstra is a Sr. Data Strategy Manager specializing in Analytics and Insights at Seer Interactive. With a background in political science and extensive experience in data strategy and SEO, he has held various roles in academic and digital marketing settings.

Current Role at Seer Interactive

Sam Poelstra serves as the Sr. Data Strategy Manager, Analytics & Insights at Seer Interactive. In this role, he has been responsible for leading data-driven strategies and insights since 2021. His work involves analyzing data to inform marketing strategies and improve client outcomes. Sam operates in a remote capacity, allowing him to collaborate with a diverse team and clients across various industries.

Previous Experience at Virginia Commonwealth University

Prior to his current position, Sam Poelstra held multiple roles at Virginia Commonwealth University. He worked as a Public Relations and Web Strategist from 2014 to 2016, where he focused on enhancing the university's online presence. Additionally, he served as a Research Assistant in the Office of Service-Learning for four months in 2016. His experience at VCU contributed to his skills in communication and project management.

Experience at North Carolina State University

Sam Poelstra worked at North Carolina State University from 2013 to 2016 as a Team Lead and Facilitator for the Project Youth Extension Service. During this time, he developed leadership skills and facilitated programs aimed at youth engagement and community service. This role provided him with valuable experience in project coordination and team management.

Role at Investis Digital

From 2018 to 2021, Sam Poelstra was employed as an SEO Manager at Investis Digital in Phoenix, Arizona. In this position, he developed and executed link strategy campaigns for clients across various industries. He also optimized content for local SEO verticals, collaborating with content strategists and SEO experts to enhance online visibility and search engine rankings.

Education and Academic Background

Sam Poelstra earned a Bachelor of Science (B.S.) degree in Political Science and International Relations from Virginia Commonwealth University, completing his studies from 2012 to 2016. His academic background provided him with a strong foundation in analytical thinking and research methodologies, which he applies in his professional roles.

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