Lenka Trckova
About Lenka Trckova
Lenka Trckova is a Marketing Manager with extensive experience in brand marketing and integrated campaigns. She has worked for notable companies such as trivago and Seervision AG, securing significant media coverage and achieving cost savings through strategic advertising negotiations.
Current Role at Seervision
Lenka Trckova serves as the Marketing Manager at Seervision AG, a position she has held since 2021 in Zurich, Switzerland. In this role, she is responsible for developing and executing marketing strategies that align with the company's objectives. Her focus includes enhancing brand visibility and driving customer engagement through various marketing initiatives.
Previous Experience at trivago
Prior to her current role, Lenka worked at trivago as the Brand Marketing Manager from 2017 to 2020 in the Düsseldorf Area, Germany. During her tenure, she successfully secured over 250 press mentions in global media, which significantly enhanced the brand's visibility. She also organized and led more than 30 integrated marketing campaigns across multiple countries.
Educational Background
Lenka Trckova has a diverse educational background. She studied at Stanford University, where she earned a Bachelor of Business Administration (BBA) with a focus on Entrepreneurship/Entrepreneurial Studies from 2015 to 2016. Additionally, she obtained a Bachelor's degree in Marketing Communication from Tomas Bata University in Zlín from 2012 to 2015. She also holds a Bachelor of Business Administration (BBA) in Business Management from Masaryk University Brno, which she completed from 2011 to 2014.
Early Career Experience
Lenka's early career includes various roles that contributed to her marketing expertise. She worked as a Part-time Trainee at Brose from 2012 to 2015 in Kopřivnice. She also held a position as PR & Communication, Marketing Responsible at Miss Academia for 8 months in 2012. Additionally, she participated in Google AdCamp in Budapest for one month in 2017, gaining valuable insights into digital marketing.
Marketing Achievements
Throughout her career, Lenka Trckova has demonstrated strong marketing capabilities. She has negotiated over 80 advertising deals, resulting in a 23% year-over-year cost saving. Furthermore, she led media agency pitches, showcasing her strategic leadership in marketing initiatives. She has also designed and implemented educational content and webinars to nurture leads based on customer behavior data.