Abbigayle Nguyen
About Abbigayle Nguyen
Abbigayle Nguyen is a Marketing Campaign Program Manager at Segment, where she has worked since 2022. She has extensive experience in marketing and customer success roles across various organizations, including Grand Canyon University and Hired, Inc.
Work at Segment
Abbigayle Nguyen has been employed at Segment as a Marketing Campaign Program Manager since 2022. In this role, she oversees various marketing initiatives and manages relationships with key marketing vendors that support the Integrated Campaign motion. She has project managed the registration and promotion work streams for significant virtual conferences hosted by Twilio and Segment, including SIGNAL and CDP Week. Additionally, she facilitated strategic planning and prioritization of quarterly Marketing web projects, collaborating with Product Marketing and Demand Generation leadership.
Previous Experience in Marketing and Customer Success
Prior to her current position, Abbigayle Nguyen held several roles at Hired, Inc., including Customer Success Manager, Talent Success Manager II, and ERG Global Co-Lead of the E.P.I.C. Community. She also worked as a Customer Marketing Campaign Manager at Modern Health from 2021 to 2022. Her experience at Grand Canyon University included roles such as Regional University Admissions Counselor, Alumni Relations Coordinator, and Promotions Team Administrator. This diverse background has equipped her with a comprehensive understanding of marketing and customer success strategies.
Education and Expertise
Abbigayle Nguyen studied at Grand Canyon University, where she earned a Bachelor of Science (BS) degree in Marketing. She also attended San Jose State University, focusing on General Education. Her educational background provides a solid foundation for her expertise in marketing campaign management and strategic planning within the tech industry.
Project Management and Campaign Execution
In her role at Segment, Abbigayle Nguyen has demonstrated strong project management skills. She managed the translation process for Marketing-wide campaigns and supported the launch of 20 new web pages across Segment.com, including web page templates. Her interim project management role involved facilitating strategic planning for quarterly Marketing web projects, showcasing her ability to coordinate complex initiatives effectively.
Early Career and Additional Roles
Abbigayle Nguyen began her career at Lemans Karting Center as Front Office Lead and later worked at 24 Hour Fitness as a Service Representative/Kids' Club Attendant. She also served as a Junior Event Planner at Grand Canyon University, where she gained experience in event management. These early roles contributed to her development in customer service and organizational skills.