Adam Balderas
About Adam Balderas
Adam Balderas is a Mid-Market Sales Development professional at Segment, where he has worked since 2021 in the San Francisco Bay Area. He has a background in production and account management, having held various roles at NBC Sports Bay Area, California Music Channel, and Entercom San Francisco.
Work at Segment
Adam Balderas has been employed at Segment since 2021, serving in the role of Mid-Market Sales Development. His work focuses on enabling businesses to enhance their operations through a flexible and scalable technology stack. He advocates for data-driven decision-making, which is essential in business development roles. His contributions aim to help organizations personalize customer experiences at scale using data-driven strategies.
Previous Experience in Media and Production
Prior to his role at Segment, Adam Balderas worked in various positions within the media industry. He served as a Production Assistant and Associate Producer at NBC Sports Bay Area & California from 2019 to 2020. His experience also includes working as an Account Executive at California Music Channel from 2019 to 2021, and as a Promotions Assistant at Entercom San Francisco from 2018 to 2019. These roles provided him with a foundation in production and promotional activities.
Education and Expertise
Adam Balderas earned a Bachelor of Arts degree in Film and Creative Writing from the University of California, Berkeley, where he studied from 2014 to 2018. His academic background supports his expertise in crafting narratives and strategies that enhance customer engagement and experience. This educational foundation complements his professional focus on data-driven business development.
Background in Sales and Business Development
Adam Balderas has a background in sales and business development, specializing in strategies that leverage data to improve customer experiences. His roles in various organizations have equipped him with skills to help businesses adapt and thrive in a competitive environment. He emphasizes the importance of using data to inform decisions, which is crucial for effective business strategy.