Angela Branch
About Angela Branch
Angela Branch serves as the Senior Marketing Programs Manager at Segment, where she has worked since 2018. She holds a Bachelor of Science in Family and Human Development from Arizona State University and has previous experience in online marketing and tradeshow management.
Current Role at Segment
Angela Branch serves as the Senior Marketing Programs Manager at Segment, a position she has held since 2018. In this role, she is responsible for developing and executing marketing programs that enhance customer engagement and drive business growth. Her work focuses on leveraging data-driven strategies to optimize marketing initiatives within the organization. Based in the San Francisco Bay Area, she contributes to Segment's mission of providing customer data infrastructure.
Previous Experience in Marketing
Before joining Segment, Angela Branch worked at Williams-Sonoma, Inc. as a Senior Online Marketing Analyst for Pottery Barn Teen from 2014 to 2018. In this role, she analyzed online marketing strategies and implemented initiatives to improve customer acquisition and retention. Additionally, she served as a Tradeshow Manager at Responsys, which was later acquired by Oracle, from 2012 to 2014. Her experience in these positions provided her with a solid foundation in digital marketing and event management.
Educational Background
Angela Branch has a diverse educational background. She studied Spanish Language and Literature at Universitat Pompeu Fabra, where she achieved a degree in the field. She also holds a Bachelor of Science in Family and Human Development from Arizona State University. Her early education includes attending Carlmont High School, which laid the groundwork for her academic pursuits.
Professional Skills and Expertise
Angela Branch possesses a range of skills in marketing and program management. Her expertise includes online marketing analysis, customer engagement strategies, and event management. With a strong foundation in both digital marketing and traditional marketing practices, she effectively utilizes data to inform decision-making and enhance marketing performance. Her background in family and human development also informs her approach to understanding customer needs and behaviors.