Charles Crawford
About Charles Crawford
Charles Crawford is a Product Marketing Manager at Segment, specializing in ecosystem strategies. He has a background in business administration and extensive experience in managing B2B market-intelligence products and launching D2C products.
Current Role at Segment
Charles Crawford serves as the Product Marketing Manager - Ecosystem at Segment since 2021. In this role, he focuses on developing marketing strategies that enhance the integration ecosystem of technology and channel partners. His responsibilities include managing product marketing initiatives that drive growth and engagement within the ecosystem.
Previous Experience in Product Marketing
Prior to his current position, Crawford held the role of Product Marketing Manager at GoSite for six months in 2021. He also worked at The NPD Group as a Product Manager in B2B Technology from 2018 to 2021. His experience includes managing B2B market-intelligence products and crafting go-to-market strategies.
Background in Account Management
Crawford has a background in account management, having worked at emota from 2013 to 2015 and at Digitaria, a JWT Company, from 2012 to 2013. In these roles, he managed client relationships and contributed to marketing strategies for various brands.
Education and Qualifications
Crawford studied at San Diego State University-California State University, where he earned a Bachelor of Science in Business Administration from 1998 to 2003. His educational background provides a foundation for his expertise in product marketing and management.
Achievements in Marketing Communications
During his tenure at Lytx Inc. from 2015 to 2017, Crawford served as the Marketing Communications Manager. He managed strategy and content production for a major consumer retail brand's YouTube channel, showcasing his ability to leverage digital platforms for brand engagement.