Geoffrey Keating
About Geoffrey Keating
Geoffrey Keating is the Director of Content Marketing at Segment, where he has worked since 2023. He has extensive experience in content marketing, having previously held positions at companies such as Intercom and Each & Other, contributing significantly to revenue growth and team leadership.
Work at Segment
Geoffrey Keating currently serves as the Director of Content Marketing at Segment, a position he has held since 2023. In this role, he leads a team of content marketers and oversees all content initiatives for a marketing team comprising over 60 professionals. His responsibilities include developing content strategies that align with the company's goals and enhancing brand visibility in the market.
Previous Experience in Content Marketing
Before joining Segment, Geoffrey held various roles in content marketing. He was the Head of Content Marketing at Segment from 2019 to 2023, where he contributed to the company's marketing strategies. Prior to that, he worked at Intercom as a Content Marketing Manager and later as a Senior Editor, where he played a significant role in the company's growth from $10 million to $100 million in annual recurring revenue through effective content marketing.
Background in Content Strategy and UX Design
Geoffrey has a diverse background in content strategy and user experience design. He worked as a Content Strategist and UX Designer at Each & Other from 2013 to 2015. His experience also includes consulting for large multinationals, focusing on content strategy and UX design, which has informed his approach to content marketing.
Educational Qualifications
Geoffrey Keating holds a Bachelor of Arts (B.A.) in History from Trinity College Dublin, which he completed from 2006 to 2010. He further pursued a Master of Philosophy (M.Phil.) in Early Modern History at the same institution from 2010 to 2011. His educational background has provided him with a strong foundation in research and analytical skills, which he applies in his professional endeavors.
Leadership and Team Management
In his role at Segment, Geoffrey leads a team of five content marketers. His leadership emphasizes collaboration and strategic content development, ensuring that the content produced aligns with the overall marketing objectives of the organization. He has demonstrated the ability to manage cross-functional collaboration, particularly during his tenure with Twilio and its subsidiaries.