Jen Youngedyke
About Jen Youngedyke
Jen Youngedyke is a Paid Social Media Manager with extensive experience in digital marketing, currently working at Segment since 2022. She has held various roles at Sprinklr, including Paid Social Manager and Marketing Operations Manager, and has a background in Web Design and Interactive Media Design.
Work at Segment
Currently, Jen Youngedyke serves as a Paid Social Media Manager at Segment, a role she has held since 2022. In this position, she focuses on managing paid social media campaigns and optimizing performance. Her work involves conducting in-depth analysis on audience behavior and industry trends to enhance campaign effectiveness. Jen operates in a remote capacity, allowing her to collaborate with distributed teams to implement digital marketing strategies at scale.
Previous Experience at Sprinklr
Jen Youngedyke has extensive experience at Sprinklr, where she held multiple roles from 2014 to 2022. She began as a Digital Strategist in Demand Generation, followed by positions as Digital Advertising Manager and Digital Manager, focusing on demand generation strategies. From 2018 to 2021, she worked as a Marketing Operations Manager, concentrating on experience design. Most recently, she served as a Paid Social Manager in Performance Marketing for 10 months before transitioning to her current role at Segment.
Education and Expertise
Jen Youngedyke earned a Bachelor of Fine Arts (B.F.A.) in Web Design and Interactive Media Design from The Art Institutes, completing her studies from 2007 to 2013. Additionally, she obtained a Specialty Diploma Certificate in Web Design from Marchman Technical Education Center between 2005 and 2007. Her educational background supports her expertise in digital marketing, user experience design, and campaign optimization.
Background in UI/UX Design
Before her tenure at Sprinklr, Jen worked as a UI/UX Designer at LEVO Health in 2014. During this time, she developed a framework aimed at improving both internal and external user experiences, particularly focusing on marketing technology stacks and attribution systems. This experience contributed to her understanding of user behavior and the importance of user-centric design in digital marketing.
Specialization in Digital Marketing Strategies
Jen Youngedyke specializes in formulating creative testing strategies that enhance demand generation-focused advertising. She is known for her ability to break down complex systems to identify improvement opportunities, likening this analytical process to solving a Rubik's Cube. Her strong focus on enabling distributed teams to execute digital marketing strategies at scale has been a significant aspect of her career.