Julie Mckenna
About Julie Mckenna
Julie Mckenna is a Sales Development Representative at Segment, specializing in data-driven decision-making and customer understanding. She has a background in financial advisory and planning, with previous roles at Bank of Ireland and KBC Bank Ireland.
Work at Segment
Julie Mckenna has been employed at Segment as a Sales Development Representative since 2022. In this role, she focuses on enabling businesses to make data-driven decisions with confidence. Her work involves enhancing customer understanding through effective data utilization, which aligns with Segment's mission to help companies leverage customer data for better insights and personalized experiences.
Previous Experience in Banking
Before joining Segment, Julie Mckenna worked in various roles within the banking sector. She served as a Financial Advisor at Bank of Ireland from 2013 to 2014, where she provided financial guidance to clients in County Dublin, Ireland. Following this, she worked at KBC Bank Ireland for several years, holding positions as an Investment Account Executive from 2014 to 2021 and as a Financial Planning Account Executive from 2019 to 2022.
Education and Expertise
Julie Mckenna studied at the Institute of Banking (IOB) from 2013 to 2015, where she focused on Banking, Corporate, Finance, and Securities Law. During her studies, she achieved the Qualified Financial Advisor (QFA) designation, which reflects her expertise in financial advisory services and her commitment to professional development in the finance sector.
Advocacy for Data-Driven Customer Experiences
Julie Mckenna advocates for the personalization of customer experiences at scale through the use of data insights. Her approach emphasizes the importance of understanding customer needs and behaviors to tailor services effectively, which is critical in today's data-driven business environment.