Katharine Adler
About Katharine Adler
Katharine Adler is a Senior Manager of Integrated Campaigns at Segment, where she leads project management and coordinates marketing campaigns. Previously, she held various marketing roles at Braze and Smartling, focusing on campaign performance and collaboration across multiple marketing teams.
Current Role at Segment
Katharine Adler serves as the Senior Manager of Integrated Campaigns at Segment since 2022. In this role, she leads project management and acts as the coordination point for all marketing campaigns. Her responsibilities include managing a team that executes integrated marketing campaigns across various channels, including virtual events, webinars, ebooks, and email marketing. She focuses on campaign-level performance by measuring, analyzing, and reporting the impact of campaign activities on the demand funnel in collaboration with Marketing Operations.
Previous Experience at Braze
Before joining Segment, Katharine Adler worked at Braze in multiple roles. She served as the Senior Scale Marketing Manager for North America for seven months in 2022. Prior to that, she was the Commercial Accounts Marketing Manager for North America from 2020 to 2022. In these positions, she collaborated with various teams to create innovative marketing campaigns and contributed to the execution of marketing strategies.
Career Background at Smartling
Katharine Adler's career includes significant experience at Smartling, where she held multiple positions. She worked as a Marketing Coordinator from 2019 to 2020 and later served as the Demand Generation Manager for nine months in 2020. In these roles, she was involved in various marketing initiatives and contributed to the overall marketing strategy of the organization.
Educational Background
Katharine Adler studied at Syracuse University, where she earned a Bachelor of Science (BS) degree in Television, Radio, and Film. This educational background has contributed to her expertise in marketing and campaign management.
Early Career at New York University
Katharine Adler began her professional career at New York University Tisch School of the Arts, where she worked as an Administrative Coordinator from 2015 to 2018. This role provided her with foundational experience in administrative tasks and coordination, which has been beneficial in her subsequent marketing roles.