Kevin Tu
About Kevin Tu
Kevin Tu is a Principal Product Designer currently at Segment, where he has worked since 2022. He has extensive experience in user experience design, having held various roles at companies such as AdRoll Group, Box, and Molecular.
Current Role at Segment
Kevin Tu serves as Principal Product Designer at Segment, a position he has held since 2022. In addition to this role, he also functions as Product Design Lead, a position he has occupied since 2019. His work at Segment is based in the San Francisco Bay Area, where he focuses on enhancing user experience and product design strategies.
Previous Experience at AdRoll Group
Prior to his current role, Kevin Tu worked at AdRoll Group as Lead User Experience from 2013 to 2018, where he contributed for five years. He also held the position of Principal UX Designer for one year in 2018. His tenure at AdRoll Group was marked by his involvement in various user experience projects within the San Francisco Bay Area.
Career Background in Experience Design
Kevin Tu has a diverse background in experience design, having worked at several organizations. He was a Senior Consultant in Experience Design at Isobar for five months in 2010. He also served as a User Experience Lead at Box from 2010 to 2013 and held multiple roles at Molecular, including Experience Design Specialist and Consultant from 2004 to 2010.
Educational Background
Kevin Tu studied at Tufts University, where he earned a Bachelor of Science degree in Engineering Psychology (Human Factors) from 1999 to 2003. His education provided a foundation in understanding user behavior and design principles, which he has applied throughout his career.
Early Career and Internships
Kevin Tu began his career with an internship at Speechworks from 2002 to 2003. He later worked as a Research Associate at the American Institutes for Research from 2003 to 2004. His early experiences contributed to his understanding of user experience and design methodologies.