Lisa Z.
About Lisa Z.
Lisa Z. is a Technical Content Marketing Manager at Segment, where she has worked since 2021. She has a background in marketing with experience at Motio, Inc. in various roles and holds a Bachelor of Business Administration in Marketing from Southern Methodist University.
Current Role at Segment
Lisa Z. serves as the Technical Content Marketing Manager at Segment, a position she has held since 2021. In this role, she focuses on enhancing the visibility of technical content and improving engagement metrics. She has introduced a playbook specifically for internal engineers to increase blog views and content visibility. Additionally, she has designed a cross-functional dashboard that communicates the impact of blog posts on conversions and sales, demonstrating her commitment to data-driven marketing strategies.
Previous Experience at Motio, Inc.
Lisa Z. has extensive experience at Motio, Inc., where she worked in various marketing roles from 2011 to 2021. She began as a Marketing Intern in 2011 for two months, then progressed to the role of International Marketing Associate from 2012 to 2016 in Dallas, Texas. Following this, she served as International Marketing Coordinator from 2016 to 2018 in Plano, Texas. Lisa then transitioned to Content Marketing Manager, a position she held from 2018 to 2021, where she focused on developing content strategies.
Education and Expertise
Lisa Z. earned her Bachelor of Business Administration (BBA) in Marketing from Southern Methodist University - Cox School of Business, completing her studies from 2008 to 2011. Her educational background has equipped her with a strong foundation in marketing principles, which she has applied throughout her career in various marketing roles, particularly in content marketing and technical communication.
Contributions to Content Marketing
In her current role and previous positions, Lisa Z. has made significant contributions to content marketing strategies. She authors one ebook every quarter, ensuring a steady stream of valuable content. Additionally, she collaborates with sales engineers and account executives to transform their ideas into new blog content, enhancing the relevance and effectiveness of the material produced.
Internship Experience
Prior to her tenure at Motio, Inc., Lisa Z. gained experience as a Public Relations Intern at the University of Medicine and Dentistry of New Jersey in 2009 for two months. This early exposure to marketing and public relations provided her with foundational skills that she has built upon in her subsequent roles.