Liz Adeniji
About Liz Adeniji
Liz Adeniji serves as the Area Vice President for APJ at Segment, where she has worked since 2024. With over 20 years of experience in cloud-based SaaS environments, she has held various leadership roles in sales and management across multiple companies.
Work at Segment
Liz Adeniji currently serves as the Area Vice President for APJ at Segment, a position she has held since 2024. She is based in Sydney, New South Wales, Australia, and works in a hybrid capacity. Prior to this role, she was the Regional Vice President of Sales for APJ at Segment from 2021 to 2024. In her time at Segment, she has been involved in strategic initiatives aimed at expanding the company's presence in the Asia-Pacific region.
Education and Expertise
Liz Adeniji holds a Master of Business Administration (M.B.A.) from The University of Sydney Business School, which she completed from 2016 to 2019. She also earned a Bachelor of Science with Honours in Business Studies and Computer Science from Brunel University London, graduating in 2003. With over 20 years of experience in cloud-based SaaS environments, her expertise spans various areas including Customer Data Platforms (CDP), Data Management Platforms (DMP), real-time personalization, and digital advertising.
Background
Liz Adeniji has a diverse professional background that includes significant roles in management, sales, marketing, consulting, and services across Australia and the UK. She has worked with major companies such as Verizon, Microsoft, and Salesforce, where she held various leadership positions. Her career has been marked by her involvement in launching startups and business units into new markets, showcasing her ability to drive growth and innovation.
Achievements
Throughout her career, Liz Adeniji has successfully led the launch of startups and business units into new markets. She has also been actively involved in coaching and developing future sales leaders. Her contributions to the industry include serving as a council member for IAB Australia and participating in various roles that emphasize her commitment to advancing digital advertising and sales practices.
Previous Work Experience
Before her current role at Segment, Liz Adeniji held several key positions. She was the Head of Platforms at Verizon from 2016 to 2019, and prior to that, she worked at Sizmek by Amazon as Sales Director for AUNZ. Her experience also includes roles at Fairfax Media and Microsoft, where she developed a strong foundation in advertising sales and strategy. Additionally, she has served as a Seed Investor and Advisor at Furthr and QisstPay since 2020 and 2021, respectively.