Loryn Cole
About Loryn Cole
Loryn Cole is a User Experience Researcher and the founder of RIDEWELL, a platform dedicated to building an inclusive motorcycle community. With a background in marketing data analysis and a focus on aligning business goals with user needs, she employs various research methods to enhance user experience.
Current Role at Segment
Loryn Cole has been employed at Segment as a User Experience Researcher since 2021. In this role, she focuses on understanding user needs and aligning them with business objectives. Her expertise in user experience research allows her to contribute valuable insights that enhance product development and user satisfaction.
Founding and Writing at RIDEWELL
Since 2015, Loryn Cole has served as the Founder and Writer for RIDEWELL, a platform aimed at fostering a thoughtful motorcycle community. Her writing covers various topics, including psychology and vintage motorcycle builds. Through RIDEWELL, she seeks to create an inclusive environment for motorcycle enthusiasts.
Previous Experience in User Experience Research
Before her current position at Segment, Loryn worked as a User Experience Researcher at Dataquest.io from 2019 to 2021. During her tenure, she employed various research methods such as heatmaps and micro-surveys to gather insights that informed product decisions and improved user experiences.
Background in Marketing and Digital Strategy
Loryn Cole has a background in marketing and digital strategy, having worked as a Marketing Data Analyst at Rainmaker Digital from 2015 to 2019 and as a Digital Strategist at BuzzShift from 2013 to 2015. These roles provided her with a strong foundation in data analysis and strategic planning, which she applies in her current research work.
Education and Academic Background
Loryn Cole earned her Bachelor of Arts (BA) degree in Journalism and Advertising from the University of North Texas, where she studied from 2010 to 2013. This educational background has equipped her with essential skills in communication and research that she utilizes in her professional endeavors.