Nolan Kuan
About Nolan Kuan
Nolan Kuan is a Senior Marketing Manager specializing in Competitive Intelligence at Segment, where he has worked since 2021. He has extensive experience in competitive intelligence roles across various companies, including Applied Materials, Adobe, and Cisco, contributing to market training and strategic growth initiatives.
Current Role at Segment
Nolan Kuan serves as the Senior Marketing Manager for Competitive Intelligence at Segment since 2021. In this role, he is responsible for scaling the Competitive Intelligence function to support the growth of Segment's Customer Data Platform (CDP). He coordinates all Competitive Intelligence functions for the CDP business unit and manages the Competitive Intelligence portal on Klue. Nolan also runs Segment's Win/Loss program, which includes quantitative analysis, win/loss interviews, and quarterly summaries. He publishes field-facing competitive responses around major competitor news and market events, contributing to the overall strategy and positioning of Segment.
Previous Experience at Adobe
Nolan Kuan worked at Adobe Commerce in various roles focused on Competitive Intelligence. He served as the Competitive Intelligence Manager for Strategy and Growth from 2018 to 2021. Prior to that, he was the Head of Competitive Intelligence at Adobe Commerce from 2017 to 2018. Additionally, he held the position of Senior Manager for Competitive Intelligence within the Experience Cloud Competitive Center of Excellence from 2020 to 2021. His work at Adobe involved developing strategies to analyze market trends and competitor activities.
Career at Applied Materials
Nolan Kuan has extensive experience at Applied Materials, where he held multiple positions over several years. He began as an Engineering Intern in 1997 and progressed to roles such as Associate Marketing Engineer, Product Manager, and Marketing Manager. His tenure at Applied Materials spanned from 1998 to 2007, during which he focused on competitive intelligence and strategic marketing initiatives. He contributed to various projects in the Thermal Processes Organization and the Strategic Technology Group, enhancing the company's marketing strategies.
Experience at Cisco and WebEx
Nolan Kuan worked at Cisco from 2008 to 2016 in various marketing roles, including Marketing Manager for Competitive Intelligence within the Collaboration Software Group and Strategic Marketing Organization. His experience at Cisco involved analyzing market trends and competitor strategies to support product development and marketing efforts. Prior to Cisco, he was a Competition Analyst at WebEx Communications from 2007 to 2008, where he focused on competitive analysis to inform business strategies.
Education and Technical Background
Nolan Kuan earned a Bachelor of Science degree in Electrical Engineering from The University of Texas at Austin, where he studied from 1993 to 1997. His educational background in engineering provides a strong foundation for his roles in marketing and competitive intelligence, allowing him to apply technical insights to market strategies and competitive analysis.