Sonia Mehta Sidhpura
About Sonia Mehta Sidhpura
Sonia Mehta Sidhpura serves as the Divisional VP and Director of Product Marketing at Segment, where she has worked since 2020. She has a strong background in product marketing, having held key positions at VMware, Microsoft, and Informatica, and has played a significant role in establishing marketing functions and achieving industry recognition for Segment.
Current Role at Segment
Sonia Mehta Sidhpura serves as the Divisional VP and Director of Product Marketing at Segment. She has held this position since 2020. In her role, she has been instrumental in establishing foundational functions, including Solutions, Product Marketing, and Partner Marketing. Under her leadership, Segment has achieved recognition as the #1 Customer Data Platform (CDP) in IDC Marketshare for over three consecutive years. Additionally, she has played a pivotal role in scaling Segment's Product Marketing and Marketing organization from a small team to over 65 members.
Previous Experience at VMware and Microsoft
Prior to her current role, Sonia worked at VMware as the Product Marketing Lead for the Workspace ONE Platform from 2018 to 2020. Before that, she was employed at Microsoft as the Manager of Product Marketing for Cloud and Enterprise, specifically for Azure, from 2015 to 2017. In both positions, she contributed to the development and execution of marketing strategies that supported product growth and market positioning.
Educational Background
Sonia Mehta Sidhpura studied at Duke University, where she earned her MBA from The Fuqua School of Business, graduating in the Class of 2014. Her studies focused on Strategy and Marketing. Additionally, she holds a Bachelor of Arts in Economics and a Bachelor of Science in Genetics from the University of California, Davis.
Career Progression and Roles
Sonia has a diverse career history in product marketing and management. She began her career at Broadlane as an Analyst in Healthcare Management Consulting from 2007 to 2008. She then transitioned to Informatica, where she held multiple roles, including Campaign Manager and Product Marketing Manager from 2008 to 2012. She also worked as a Product Marketing Director Consultant at various startups from 2014 to 2015 and completed an MBA Summer Internship in Product Marketing at SAP in 2013.
Contributions to Industry Recognition
Sonia has made significant contributions to Segment's industry recognition. She helped the company achieve leadership status in Financial Services CDP according to IDC Marketscape. Her efforts in product marketing have been crucial in positioning Segment as a leader in the customer data platform space.