Tatiana Vorontsova
About Tatiana Vorontsova
Tatiana Vorontsova serves as the Head of Partnerships for EMEA at Segment, where she specializes in developing Partner Go-To-Market strategies. With extensive experience in the SaaS industry, she has held various leadership roles in partnerships and client success across multiple organizations.
Current Role at Segment
Tatiana Vorontsova serves as the Head of Partnerships for the EMEA region at Segment. She has held this position since 2022 and is based in London, England. In her role, she focuses on developing and executing partner strategies that align with the company's goals. Her expertise includes enhancing partner-generated pipeline and Annual Contract Value (ACV).
Previous Experience at Segment
Tatiana Vorontsova previously worked at Segment as the Head of Partnerships (acting) for a period of five months in 2022. Before this, she served as the Director of Partnerships and Alliances from 2021 to 2022. Her tenure at Segment has contributed to her extensive experience in partnership management within the SaaS industry.
Background in Partnerships and Alliances
Tatiana has a significant background in partnerships and alliances, having worked at Kibo Commerce as the Director of Partnerships and Alliances, International, from 2020 to 2021. She also held various roles at Monetate, including Director of EMEA Partnerships and Director of Solutions and Technology Partnerships, Global. Her experience encompasses managing relationships with Global System Integrators (GSI), resellers, Independent Software Vendors (ISV), and platform alliances.
Educational Qualifications
Tatiana Vorontsova holds a Master of Arts in Marketing Communications from the University of Westminster, where she studied from 2009 to 2010. She also has an MA equivalent in Linguistics from the Linguistics University of Nizhny Novgorod, which she completed from 2002 to 2007. Her education has provided her with a strong foundation in marketing strategies and communications.
Career Development and Skills
Tatiana has developed a robust skill set in customer engagement strategies and partner go-to-market (GTM) strategies throughout her career. She has experience driving executive advocacy within diverse alliances across the EMEA region, which has been instrumental in her roles in various organizations.