Tim Parks
About Tim Parks
Tim Parks serves as the Director of Product Marketing & Operations at Twilio Segment, where he leads a team of over 15 marketing professionals. He has extensive experience in product marketing and customer engagement, having previously held senior roles at companies like Udemy, Human Interest, and UpCounsel.
Current Role at Segment
Tim Parks serves as the Director of Product Marketing & Operations at Segment, a position he has held since 2021. In this role, he is responsible for crafting and delivering content aimed at go-to-market teams and enhancing customer engagement. His responsibilities include overseeing product marketing, customer marketing, and competitive intelligence, managing a team of over 15 marketing professionals. Parks has played a significant role in developing strategies for self-service, growth, mid-market, and enterprise customers.
Previous Experience in Marketing and Growth
Prior to his current role, Tim Parks held several key positions in marketing and growth. He was the VP of Marketing & Growth at Human Interest from 2019 to 2020 and the VP of Marketing & Growth at UpCounsel, Inc. from 2013 to 2019. Parks also served as the Director of Content at Udemy and The Faculty Project from 2011 to 2013. His experience spans various aspects of marketing, including content creation, customer engagement, and strategic growth initiatives.
Educational Background
Tim Parks earned a Bachelor of Arts degree in International Relations and French from the University of Pennsylvania, where he studied from 2001 to 2005. He also attended Buckingham Browne & Nichols from 1997 to 2001. His educational background has provided him with a strong foundation in international relations and language skills, which he has applied throughout his career.
Achievements in Product Marketing
In his role at Twilio Segment, Tim Parks led the launch of CustomerAI and managed regional Product Marketing Management. He contributed to achieving the #1 ranking for Customer Data Platforms in IDC Marketshare for over three consecutive years. Parks also played a key role in a company-wide initiative for new category creation in Gartner MQ and Forrester Wave, demonstrating his impact on the product marketing landscape.
Early Career at Lehman Brothers
Tim Parks began his career as an Analyst at Lehman Brothers, where he worked from 2006 to 2009. This early experience in the financial sector provided him with analytical skills and insights that have informed his subsequent roles in marketing and product management.