Michelle Clancy
About Michelle Clancy
Michelle Clancy is a Senior Marketing Communications Specialist at Sei in Oaks, Pennsylvania, with extensive experience in B2C and B2B marketing.
Title
Michelle Clancy is a Senior Marketing Communications Specialist currently working at Sei in Oaks, Pennsylvania, United States. She has a wealth of experience in the marketing communications field.
Company
Michelle Clancy works at SEI. SEI is located in Oaks, Pennsylvania, United States. As a Senior Marketing Communications Specialist, she is responsible for developing and executing email communications and newsletters targeting prospects and clients.
Previous Work Experience
Before joining SEI, Michelle Clancy worked with Clement Communications as a Marketing Manager for seven years in the United States, from 2006 to 2013. Prior to that, she served as a Marketing Coordinator at Eb Games Canada in Brampton, Ontario, for two years. From 2000 to 2003, she was a Marketing Analyst and Manager at The Franklin Mint in New York, New York.
Education and Expertise
Michelle Clancy has a Bachelor's degree in Marketing from Penn State University, which she earned from 1996 to 2000. Her expertise includes direct mail marketing, e-mail marketing, trade show planning, lead generation, web/e-commerce marketing, product marketing, sales collateral development, analytics, social media marketing, and customer engagement. She also has experience in producing videos and webinars for lead generation and client communication campaigns.
Specialized Skills
With 13 years of experience in both B2C and B2B marketing, Michelle Clancy has specialized skills in developing and executing email communications and newsletters. She drafts compelling content to promote interest in SEI solutions and manages email campaigns for the institutional marketing team. She collaborates with the marketing campaign lead on key message points and target audience identification and leads the development of testing strategies to ensure best market practices.