Keeley Middleton
About Keeley Middleton
Keeley Middleton is a branding expert for Amazon sellers, specializing in optimizing product pages through creative copywriting and digital marketing. She holds a Bachelor's degree in English Literature with Writing and a Master's degree in Poetry, and currently works at Sell Beyond in Suffolk, England.
Work at Sell Beyond - Amazon Management Consultancy
Keeley Middleton has been serving as an Amazon Branding Expert at Sell Beyond since 2020. In this role, she applies her expertise in creative copywriting and digital marketing to enhance brand visibility and sales performance for Amazon sellers. Her focus is on optimizing product pages to improve customer engagement and drive higher rankings on the platform. Keeley's unique approach to project management allows her to streamline processes, ensuring that essential elements are highlighted to maximize impact.
Education and Expertise
Keeley Middleton holds a Bachelor’s Degree in English Literature with Writing from Anglia Ruskin University, where she studied from 2013 to 2016. She furthered her education by completing a Master’s Degree in Poetry at the University of East Anglia from 2017 to 2018. Her academic background in creative writing and literature informs her work in branding, particularly in crafting compelling copy for Amazon product listings.
Background in Creative Copywriting and Digital Marketing
Keeley Middleton possesses a strong background in creative copywriting and digital marketing. This expertise is crucial in her role as an Amazon Branding Expert, where she specializes in refining product listings. By focusing on impactful copy and visual marketing, she aims to enhance brand presence on Amazon. Her previous experience as a freelance copywriter and proofreader further solidified her skills in creating effective marketing content.
Previous Work Experience
Before her current position at Sell Beyond, Keeley Middleton worked as a freelance copywriter and proofreader from 2018 to 2019. She also held various roles in customer service, including as a Supervisor at Giggling Squid from 2017 to 2019, a Shift Manager at McDonald's from 2016 to 2017, and a Seasonal Sales Assistant at LUSH from 2016 to 2017. These positions contributed to her understanding of customer experience and service, which she now applies to her work with Amazon sellers.
Approach to Project Management
Keeley Middleton utilizes a unique approach to project management, comparing it to the art of sculpting. She believes in removing unnecessary elements to reveal the core value of a project. This method allows her to focus on essential aspects that drive success in branding and marketing, particularly in the competitive landscape of Amazon sales.