Cindy (Cj) Carter
About Cindy (Cj) Carter
Cindy (Cj) Carter serves as the Director of Brand Design at Big Bridge Holdings, Inc., where she has worked since 2021. With extensive experience in brand strategy and design, she has held various leadership roles across multiple organizations, focusing on creating integrated brand experiences and collaborating with creative professionals.
Current Role at Big Bridge Holdings, Inc.
Cindy Carter currently serves as the Director of Brand Design at Big Bridge Holdings, Inc. since 2021. In this role, she is responsible for overseeing brand design initiatives and ensuring that the brand's visual identity aligns with its strategic goals. Her work involves designing comprehensive brand journeys that receive endorsement at the highest organizational levels. Located in Eden Prairie, Minnesota, she has contributed to the company's branding efforts for three years.
Previous Experience at Sempris, LLC
Cindy Carter worked at Sempris, LLC as the Creative Director and Director of Brand Design from 2020 to 2022. During her two-year tenure in Minneapolis, Minnesota, she focused on developing and implementing brand strategies that enhanced the company's market presence. Her role involved collaborating with various teams to create cohesive branding that resonated with target audiences.
Education and Expertise
Cindy Carter studied at St. Cloud State University, where she earned a Bachelor of Science degree in Graphic Design, Advertising, and Photography. She also completed her high school education at Cloquet High School. Her educational background supports her expertise in brand design and marketing strategy, enabling her to develop omni-channel brand strategies that integrate creative vision with marketing expertise.
Career Background in Brand Management
Cindy Carter has extensive experience in brand management, having held various positions in notable companies. She worked as the Global Brand Manager at Activision from 2011 to 2012 and as the Director of Brand Experience at Stratasys for eight months in 2018. Additionally, she served as Brand Director at Regis Corporation from 2001 to 2005 and as Director of Marketing at Winmark Corporation from 2013 to 2016. Her roles have consistently involved leading branding initiatives and collaborating with creative professionals.
Strengths and Creative Approach
Cindy Carter has a Strengths Finder 2.0 profile that highlights her top strengths in Strategic, Ideation, Empathy, Futuristic, and Developer. She utilizes a hybrid approach to create innovative content and brand strategies. Her ability to evaluate and select external freelance or agency partners enhances her effectiveness in leading branding projects. She also focuses on branding physical spaces, emphasizing interior and visual brand design.