Kyle Van Der Boon
About Kyle Van Der Boon
Kyle Van Der Boon is a Product Marketing Lead with extensive experience in digital marketing across various companies. He has held significant roles in organizations such as afb, Luno, and Retail Capital SA, and currently works at Send since 2023.
Current Role at Send
Kyle Van Der Boon serves as the Product Marketing Lead at Send since 2023. In this role, he is responsible for developing and executing marketing strategies that enhance product visibility and drive customer engagement. His focus includes understanding market trends and customer needs to inform product positioning and messaging.
Previous Experience in Product Marketing
Prior to joining Send, Kyle held several positions in product marketing. He worked as Product Marketing Lead at Luno from 2022 to 2023, where he contributed to marketing initiatives in the United Kingdom. He also served as Product Marketing Manager at INSHUR from 2021 to 2022 and at Retail Capital SA from 2019 to 2021, both roles enhancing his expertise in product marketing strategies.
Leadership in Digital Marketing
Kyle has a strong background in digital marketing leadership. He was the Head of Group Digital Marketing at Letshego from 2016 to 2019, overseeing digital marketing strategies in Cape Town, South Africa. Earlier, he was the Head of Digital Marketing at afb from 2015 to 2016, where he managed digital initiatives for a year.
Educational Background
Kyle studied at the Red & Yellow Creative School of Business, where he earned a Digital Marketing Certificate in 2015. He also holds a Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing, which he completed in 2006. His education has provided him with foundational knowledge and skills in marketing.
Early Career Experience
Kyle's early career includes a role as a Marketing Assistant at Colourworks from 2005 to 2006. He later served as Marketing Manager at IBTC from 2010 to 2015, where he gained valuable experience in managing marketing operations and strategies over a five-year period.