Alex Gorokhovskiy
About Alex Gorokhovskiy
Alex Gorokhovskiy is a Sr. Growth Marketing Manager at Sendbird, where he has worked since 2020. He has extensive experience in digital marketing, specializing in programmatic buying, conversion optimization, mobile marketing, and influencer marketing.
Work at Sendbird
Alex Gorokhovskiy has been serving as the Sr. Growth Marketing Manager at Sendbird since 2020. In this role, he focuses on driving growth through effective marketing strategies. His expertise in programmatic buying and conversion optimization plays a significant role in enhancing Sendbird's marketing efforts. Over the past four years, he has contributed to the company's objectives by implementing data-driven marketing campaigns.
Previous Experience in Marketing
Before joining Sendbird, Alex held several marketing positions across various organizations. He worked at Palo Alto Networks as the Sr. Global Ad Tech Marketing Manager from 2019 to 2020. Prior to that, he was a Paid Search Manager at Sprint from 2017 to 2018. His career also includes a role at Sears Holdings Corporation as a Paid Search specialist from 2016 to 2017, and a position at Northwestern University as SEM/SEO from 2014 to 2015.
Education and Expertise
Alex Gorokhovskiy earned a Bachelor's degree in Economics from Penn State University, where he studied from 2007 to 2010. His educational background supports his expertise in various aspects of marketing, including mobile marketing and influencer marketing. This diverse skill set enables him to adapt to the evolving landscape of digital marketing.
Background in Digital Marketing
Alex has a strong foundation in digital marketing, having worked in various roles that emphasize web analytics and data-driven decision-making. His experience includes positions as a Digital Marketing Manager at BOGA Menswear in 2015 and as an SEO/Social Media Specialist at Higher Images from 2012 to 2014. These roles have equipped him with the skills necessary to optimize marketing campaigns effectively.