Caroline Dangson
About Caroline Dangson
Caroline Dangson is a Senior Product Marketing Manager at Sendbird, where she has worked since 2021. With over a decade of experience in B2B SaaS, she specializes in go-to-market strategy and competitive differentiation.
Work at Sendbird
Caroline Dangson has been serving as the Senior Product Marketing Manager at Sendbird since 2021. In this role, she focuses on developing and executing product marketing strategies that align with the company's objectives. Her responsibilities include market research, product positioning, and messaging, leveraging her expertise in B2B SaaS. Based in San Mateo, California, Caroline contributes to Sendbird's mission of enhancing communication experiences through innovative solutions.
Previous Experience in Product Marketing
Before joining Sendbird, Caroline held several significant positions in product marketing. She worked at Zoom as a Product Marketing Manager from 2020 to 2021, where she contributed to marketing strategies for their communication platform. Prior to that, she was at Jobvite, first as Director of Product Marketing from 2019 to 2020 and previously as Senior Product Marketing Manager from 2018 to 2019. Her career also includes roles at Oracle, CallidusCloud CX, and Badgeville, where she honed her skills in market research and go-to-market strategies.
Education and Expertise
Caroline Dangson earned her Bachelor of Arts degree from the University of North Carolina at Chapel Hill, studying at the School of Journalism and Mass Communication from 1997 to 2001. Her educational background laid the foundation for her extensive career in product marketing. With over a decade of experience in B2B SaaS, she specializes in market research, go-to-market strategy, and competitive differentiation, which are essential components of her current role.
Background in Research and Media
Caroline's career began in the media and research sectors. She worked at Harvard Medical School as a Research Study Manager from 2004 to 2006 and held various positions at IDC, including Research Analyst and Marketing Communications Specialist from 2006 to 2010. Additionally, she has experience in television production, having worked as a Television News Producer and Writer at WGHP. This diverse background contributes to her storytelling ability and enhances her effectiveness in product positioning.
Achievements and Recognition
Caroline Dangson is recognized for her ability to grow and manage high-performing teams. Her collaborative nature and creativity in the workplace have been noted as key strengths. She is also known for her superpower in market research, which plays a crucial role in her product marketing efforts. Her passion for storytelling further enhances her skills in product messaging and positioning, making her a valuable asset in her field.