Jessica Poppelreiter
About Jessica Poppelreiter
Jessica Poppelreiter serves as the Global Director of Field Marketing at Sendbird, where she leads a global team to enhance field marketing strategies. With extensive experience in both start-up and agency environments, she specializes in account management, experiential marketing, and strategic planning.
Current Role at Sendbird
Jessica Poppelreiter serves as the Global Director of Field Marketing at Sendbird, a position she has held since 2020. In this role, she leads a global team focused on scaling the field marketing program. She acts as a liaison between marketing and sales teams to develop Account-Based Marketing (ABM) tactics, contributing to overall pipeline generation. Her responsibilities encompass strategic planning, budgeting, and cross-functional project management, ensuring alignment between various departments to drive marketing effectiveness.
Previous Experience in Field Marketing
Prior to her current role, Jessica Poppelreiter held several positions in field marketing. She worked as a Senior Field Marketing Manager at Demandbase for nine months in 2019 to 2020. Before that, she was a Senior Manager of Experiential Marketing Programs at WideOrbit for nine months in 2016 to 2017. Her experience also includes roles at Marin Software and App Annie, where she focused on marketing programs and global events, respectively. This diverse background has equipped her with a comprehensive understanding of field marketing strategies.
Entrepreneurial Background
Jessica Poppelreiter founded and served as CEO of Hungry Student Catering from 2007 to 2010 in San Luis Obispo, California. This entrepreneurial venture provided her with firsthand experience in managing a business and developing operational strategies. Her time as a founder has contributed to her strong skill set in account and project management, particularly in start-up environments.
Education and Expertise
Jessica Poppelreiter studied at California Polytechnic State University-San Luis Obispo, where she earned a Bachelor of Science degree in Business/Marketing and Psychology from 2005 to 2008. Her educational background, combined with her professional experience, has provided her with a solid foundation in marketing principles, consumer behavior, and strategic business practices.
Diverse Industry Experience
Throughout her career, Jessica Poppelreiter has worked with a wide variety of clients across multiple industries, including technology, B2B, eCommerce, retail, food and beverage, and non-profit organizations. This experience has allowed her to develop a versatile skill set in areas such as customer marketing, experiential marketing, and market research. Her ability to adapt to different industry needs has been a significant asset in her marketing roles.