Marcie Weaver
About Marcie Weaver
Marcie Weaver is a Senior Manager of Marketing Operations currently working at Sendbird, with a strong background in revenue attribution and full-circle marketing. She has previously held senior marketing roles at Ironclad, Inc. and Marvel Marketers, and has extensive experience in aligning marketing strategies with business objectives.
Current Role at Sendbird
Marcie Weaver serves as the Senior Manager of Marketing Operations at Sendbird, a position she has held since 2023. Based in Denver, Colorado, she operates in a remote capacity. In this role, she focuses on aligning marketing initiatives with business objectives and enhancing the overall effectiveness of marketing strategies.
Previous Experience at Ironclad, Inc.
Before joining Sendbird, Marcie Weaver worked at Ironclad, Inc. as the Senior Manager of Marketing Operations from 2021 to 2023. During her two-year tenure, she was responsible for overseeing marketing operations and implementing strategies that aligned with the company’s revenue goals.
Career at Marvel Marketers
Marcie Weaver held the position of Sr. Marketing Automation Business Partner at Marvel Marketers from 2018 to 2021. In this role, she contributed to the development and execution of marketing automation strategies, enhancing the effectiveness of marketing campaigns over a three-year period.
Educational Background
Marcie Weaver earned her Bachelor of Arts (B.A.) degree from California Lutheran University, where she studied from 1991 to 1995. She also attended Rider University for one year from 1991 to 1992, furthering her educational background in relevant fields.
Expertise in Marketing Operations
Marcie Weaver possesses a strong background in revenue attribution and full-circle marketing. She has extensive experience in aligning marketing programs with business goals and ensuring that these initiatives are reportable to the board of directors. Additionally, she collaborates closely with finance, operations, and marketing executives to integrate leading technology into marketing programs.