Yoojin Lee Hong
About Yoojin Lee Hong
Yoojin Lee Hong is a Visual Creative Designer at Sendbird, where she has worked since 2022. She specializes in developing design guidelines and visual assets to enhance brand consistency and support marketing efforts.
Work at Sendbird
Yoojin Lee Hong has been serving as a Visual Creative Designer at Sendbird since 2022. In this role, she has developed design guidelines and templates aimed at enhancing brand consistency. She leads photography direction for brand content, contributing to visual storytelling. Additionally, she creates various visual assets, including decks, e-books, blog covers, banners, and emails, to support marketing and sales initiatives. Yoojin also directed the art for Sendbird's 2022 hiring campaign, showcasing her ability to blend creativity with strategic objectives.
Previous Experience
Prior to her current position, Yoojin Lee Hong gained diverse experience in design and photography. In 2021, she worked as a Freelance Photographer and Retoucher for two months. She also held a position as a Content Designer at Viva Republica (Toss) for six months in the same year. From 2019 to 2021, she was part of the Communication Team as a Design Assistant at Viva Republica (Toss). Earlier in 2019, she completed a two-month internship as a Designer at Ahn Graphics, which provided her with foundational design skills.
Education and Expertise
Yoojin Lee Hong studied Visual Design at 홍익대학교, where she earned a Bachelor's degree. She also participated in an exchange program at Göteborgs universitet, studying Design at HDK, where she achieved a Bachelor of Arts - BA. Her educational background has equipped her with a strong foundation in visual design principles and practices, which she applies in her professional roles.
Design Contributions
In her role at Sendbird, Yoojin Lee Hong has made significant contributions to the company's design efforts. She has developed design guidelines that enhance brand consistency across various platforms. Her work includes creating visual assets that support marketing and sales, demonstrating her ability to translate brand messaging into compelling visual narratives. Her direction in photography and design has played a key role in shaping the visual identity of Sendbird.