Ysabel Villamor
About Ysabel Villamor
Ysabel Villamor is a Product Marketing Manager currently working at Sendbird, with previous experience in various marketing roles at companies such as RapidSOS, Amazon, and Unilever. She holds an MBA from the University of Rochester - Simon Business School and has a strong background in marketing analytics and customer experience improvement.
Current Role at Sendbird
Ysabel Villamor serves as a Product Marketing Manager at Sendbird, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance product visibility and customer engagement. Her responsibilities include collaborating with cross-functional teams to align product features with market needs and customer expectations.
Previous Experience in Product Marketing
Prior to her current role, Ysabel worked at RapidSOS as a Product Marketing Manager from 2021 to 2022. She also held a position as a Trade Marketing Manager at Smart Communications, Inc. in 2018. During her time at Amazon, she completed a Senior Marketing Manager Internship in 2020, where she contributed to go-to-market programs that yielded measurable results.
Education and Expertise
Ysabel Villamor earned her Master of Business Administration (MBA) from the University of Rochester - Simon Business School, where she specialized in Marketing, Strategy, and Pricing from 2019 to 2021. She also holds a Bachelor of Science in Business Administration from the University of the Philippines, completed in 2009. Additionally, she is a Certified ScrumMaster (CSM) and possesses expertise in SQL, Tableau, and R for marketing analytics.
Leadership Roles at University of Rochester
During her time at the University of Rochester - Simon Business School, Ysabel held several leadership positions. She served as the President of Simon Women in Business (SWiB) from 2020 to 2021, promoting women's leadership and professional development. Additionally, she worked as a Benet Career Peer, providing career advice and support to fellow students from 2020 to 2021.
Background in Consumer Goods and Technology
Ysabel has a strong background in the tech, wireless, and consumer goods industries. She worked at Unilever for four years, first as a Key Customer Executive and later as a Key Customer Manager. Her experience in these sectors has equipped her with a comprehensive understanding of market dynamics and customer needs, which she applies in her marketing strategies.