Adam Hauff
About Adam Hauff
Adam Hauff is the Director of Monetization at SentinelOne, with over 10 years of experience in monetization strategy, product marketing, and business management.
Title
Adam Hauff serves as the Director of Monetization at SentinelOne. His role involves leading the development and execution of monetization strategies for AI-powered cybersecurity solutions aimed at enhancing business growth and customer value.
Professional Experience
Adam Hauff has accumulated extensive experience in monetization strategy, product marketing, and business management. He has worked in various capacities, including Head of Pricing at SecurityScorecard, Director of Growth & Monetization at Cybereason, and held multiple strategic roles at Dell EMC including Product & Pricing Strategy Principal in Greater Seattle Area. At CrowdStrike, he handled Pricing & Packaging for three years, successfully scaling the business from $74M to $1B in annual recurring revenue.
Education and Expertise
Adam Hauff graduated from Babson College with a Bachelor of Science degree in Marketing. His expertise spans over a decade and includes strategic pricing, packaging, product marketing, and monetization strategies across various stages of company growth – from startup and pre-IPO to large enterprise. He is recognized for his contributions to business modeling, strategic initiatives, and innovative pricing strategies.
Career Achievements
Throughout his career, Adam has significantly contributed to the financial success of the companies he worked with. Notable achievements include leading the monetization strategies at SentinelOne, scaling SaaS businesses at CrowdStrike to hit $1B in annual recurring revenue, and generating $2.2B in revenue across hardware and software solutions at Dell EMC. He has received multiple awards for his excellence and innovation in these domains.
Background
Adam Hauff is passionate about solving complex problems, creating value for customers, and building high-performing teams. With over 10 years of experience in the technology and cybersecurity sectors, he has developed a robust understanding of how to efficiently drive business growth and customer satisfaction through strategic monetization and product marketing initiatives.