Alena Golovnya
About Alena Golovnya
Alena Golovnya is the Sr. Regional Marketing Manager, AMER SLED at SentinelOne, with a diverse background in field marketing and a passion for event strategy and data-driven campaigns.
Current Position at SentinelOne
Alena Golovnya holds the position of Sr. Regional Marketing Manager, AMER SLED at SentinelOne. This role involves regional marketing management with a focus on the SLED (State, Local, and Education) sector. Working remotely, Alena is responsible for overseeing marketing strategies and initiatives across the American region. She uses her extensive experience to drive impactful marketing campaigns and contribute to the company’s growth.
Previous Role at SentinelOne
Before her current role, Alena Golovnya served as the Sr. Field Marketing Manager, South at SentinelOne from 2022 to 2024. In this remote role, she managed field marketing operations in the southern region of the United States for two years. Her responsibilities included executing field marketing strategies, managing events, and collaborating with sales teams to achieve regional marketing goals.
Field Marketing Experience
Alena Golovnya has a rich background in field marketing, having worked in various capacities across different companies. Notably, she served as Field Marketing Manager at The Sage Group (Bay Area) for Slack in 2021, Senior Field Marketing Manager at Proofpoint in both 2021 and from 2019 to 2021, and Field Marketing Manager at Sinequa, Absolute Software, and AppSense between 2014 and 2019. Each role has contributed to her deep understanding of regional marketing dynamics and event strategy execution.
Education at Bentley University
Alena Golovnya studied at Bentley University, where she earned a Bachelor of Arts degree in Media and Culture between 2007 and 2010. Her education provided a foundation in media studies and cultural understanding, which has been integral to her marketing career. During her time at Bentley, Alena developed skills in media analysis and communication strategies, which she has effectively applied throughout her professional journey.
Marketing Skills and Expertise
Alena Golovnya is proficient in developing lead generation campaigns and integrating multiple marketing strategies across various channels. She is experienced in managing email campaigns, utilizing tools like Marketo and Salesforce. Her passion for event strategy and execution is evident in her focus on creating impactful and engaging events. Alena has a keen interest in data analysis, using insights to drive and optimize marketing decisions. She is also known for implementing innovative marketing strategies that stand out from traditional approaches.