Annette Blackham Reed, MBA
About Annette Blackham Reed, MBA
Annette Blackham Reed, MBA, is the Sr. Director of Global Strategic Campaigns and Demand Generation at SentinelOne, with extensive experience in marketing leadership roles across multiple industries.
Title and Current Position
Annette Blackham Reed, MBA, serves as the Sr. Director, Global Strategic Campaigns and Demand Generation at SentinelOne. In her role, she is responsible for driving strategic marketing initiatives and generating global demand for the company's offerings. Her position involves leading cross-functional teams and managing extensive campaigns to support business growth and brand visibility.
Career at Collibra
Before joining SentinelOne, Annette worked at Collibra. She initially held the position of Director, Global Campaigns & Demand Generation from 2021 to 2023, before being promoted to Senior Director, Demand Generation Marketing in 2023. Her tenure at Collibra lasted for two years and six months, where she focused on enhancing demand generation strategies and optimizing marketing efficiency.
Experience at Nutanix
From 2017 to 2021, Annette held several roles at Nutanix. She started as the System Integrator and Services Marketing Manager in San Jose, CA, eventually moving on to positions such as Product Marketing Launch Manager, Sr. Manager of Integrated Marketing Campaigns, and finally the Director of Integrated Marketing Campaigns. During her time at Nutanix, Annette was instrumental in orchestrating marketing campaigns and product launches aimed at boosting the company's market presence.
Educational Background
Annette holds an MBA with a specialization in Marketing from Santa Clara University's Leavey School of Business. Additionally, she earned a Bachelor of Science in Business Management from the University of Utah - David Eccles School of Business. She also studied Photography and Design at Salt Lake Community College. Her formal education equips her with diverse skill sets in business management and creative design.
Specialization and Expertise
Annette specializes in designing end-to-end customer experiences and developing integrated communication programs. She has a robust background in Product, Brand, Channel, and Retail marketing. Her expertise includes managing both internal teams and external agencies, ensuring successful collaborative efforts across North America, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific regions.